Once there is a footprint of social media, there is an evolution of the communication within that industry. In the area of healthcare, digital technology has brought huge convenience from patient side as well as hospital standpoint. The board implication of the social media has constructed a mutual benefit bridge between the people we need healthcare service and the institution who can satisfied their needs, specially, in a flexible way timely.
Now, let’s first step further to see how powerful social media are, from the perspective of people who need healthcare service.
Whether is Twitter, Facebook, or LinkedIn, nowadays, a growing number of people are using social media as their families’ primary source of the latest healthcare information and wellness advice. In Specific, 65% of female and 53% of male seek the health information online. 54% of moms own a smartphone, of who 40% have downloaded health wellness apps to following information to better track the health situation of their families.
Someone would argue that social networker are likely to be more health-activated, how about the other group which is not used using social media? It is true. However most people also show their opinion that they would willing to be more active if it’s possible to let them get information and healthcare service quickly and accurately. According to a research, “81% of consumers believe that if a hospital has a strong social media presence, they’re likely to be more cutting edges. 72% of consumers would like assistance in scheduling doctor appointments through social media. And nearly half of those said they would expect a response within a few hours.”
Large group number of healthcare institution have already realize the importance to use social media better communicating with their patient, collecting feedback, increasing efficiency of operation management, allocating resources, in all gaining better reputation and realizing the mission of their institutions.
There are some promising data showing what efforts the healthcare institution has devoted to build the future national wide healthcare network. “Roughly 1,000 hospitals – or 1 in 5 of the nations hospitals – have a presence on Twitter.”
In addition, social media not just increasing the communication between the hospital and patient, but also strengthening the communication among patients who suffers same disease, as well as stimulating the valuable and successful clinical experience sharing among healthcare industry. For example, more than 500 Facebook group focused on diabetes treatment, and more than 36,000 YouTube videos are devoted to some aspect of surgery.
In conclusion, social media is changing our life style, changing our business ecosystem, and changing the way we are thinking. Its impact is cultivated into our mind day by day, streaming into an unstoppable evolution power.
(All the data are derived from The Healthcare Social Media Evolution Akron Children’s Promotion Video)