“Please tell me what is the meaning of B 2 C”, when one of our professors asked us in the class, everyone answered it professionally “ Business to Customer”. As business school student, I thought the answer was definitely simple and perfect. However, professor’s answer was totally out of our expectation. “ You are wrong, B 2 C in business school means banker to consultant. When asking MBA students, half of them want to work for investment bank, half for consulting firm”. Everyone broke into laughter.
That’s true. While business recession was the nightmare for most business. Consulting firms were springing up everywhere during that hard time. High pay, high challenge, and high value realizing, consulting firm attracts talents from top business school all around world. The consulting industry is developing at a warp speed as well as the world of social media.
How could my thought abruptly jumped from consulting firm to social media? That’s how I curiously about: what would happen when my top two interests meet together, consulting firm and social media.
Facebook, twitter, and MySpace started out just as convenient and simple platforms for like-mined group of people get together, communicate and share interests. If you are still thinking social media are just involving into people’s daily life and building bridge between small business and customers. You are losing the enormous business opportunities. Today, these same social media network are translating into huge business for companies looking to reach their targeted customers and clients.
When social median meet professional consulting industry, the first successful integrate is professional Social Median Consulting Firm.
As the video articulating their mission, “Connect, Engage and Amplify”. Nowadays, full service social media firms deliver comprehensive consulting service to help clients drive customer perception, and build business brand. These firms own the expert team of social media consultants providing complete social media solutions to help clients generate positive return.
Other than traditional consultant firm, which provide diverse consulting service strategy in different industry. These social media consulting firms focus on full social media camping building for customer. Specific, professional, therefore most of them are not just providing strategy, but also provide human capital – a whole team of social media expertise- to help their clients build initial social media structure.
After identifying clients’ underlying problem, they conduct market research, gather business intelligence by identify critical campaign elements. They help the clients better capture what their potential customers like, share, and see who, when and where they are. Are they time sensitive or location sensitive? Following criteria generating form research and data analysis, social media consultant starts to implement approach:
One critical issue of guarantee the positive out come of social media approach is to maintain sustainable customer relationship. Therefore, tracking the effectiveness and given timely feedback of the applying strategy is really important. Social media consulting firms usually generate monthly customer report within a time period to let clients check the service results and prove consulting delivers. Such a delicate service process makes social media consultant firm gain credit from clients.
Then, how is social media impact on traditional management consulting firm, such as the big 3, BCG, McKinsey,and Bain ? A better to clarify the question would be “ What’s the overall potential for consulting firms in social media market?” or let’s take thoughts deeper “ How are leading consulting firms capitalizing on social media? “
Prepare your mind, let’s set it free for our next discussion.